In the contemporary business environment, the significance of understanding corporate business analysis is on the rise due to the need for a comprehensive and holistic examination of both companies themselves and the external environments in which they operate. In today's dynamic business landscape, numerical analyses continue to hold their importance but are no longer sufficient on their own. In the business context, financial statements and financial indicators play a pivotal role in a company's performance analysis. Financial statements, such as the balance sheet, income statement, cash flow statement, and statement of changes in equity, provide fundamental insights into a company's financial health and performance. Analyzing these reports enables an understanding of a company's economic sustainability. Financial indicators, including liquidity, leverage, activity, profitability, and efficiency, are used to evaluate a company's financial stability and identify its strengths and weaknesses. Within the scope of business analysis, the economic environment also plays a critical role. Changes in the global and local economy and the overall economic conditions can significantly impact a company's operations. Financial statements and financial indicators serve as key tools for monitoring a company's economic efficiency within the broader economic context. Analyzing them enables a company to identify potential risks and opportunities in the economy and to adjust its strategies appropriately to remain competitive and successful. To achieve a deeper understanding of business operations and to recognize potential opportunities and risks, various analytical methods are employed. These methods include horizontal and vertical analyses of financial statements and the analysis of financial indicators, all of which provide insights into various aspects of a company's operations. In addition to analyzing the financial aspects of business, this paper also explores the external environment of DM d.o.o. The study delves into its mission, vision, business principles, and product range, applying a PESTLE analysis to assess economic, social, technological, legal, and environmental factors influencing its operations. Through this paper, the aim is to provide a detailed insight into the operations of DM d.o.o. and assist in understanding its financial situation and competitive challenges within the broader business environment. Furthermore, potential guidelines for improving the company's business performance in the future are explored.