Communication is a process by which the participants jointly construct the meaning of the exchanged messages and influence each other in a certain way. Various communication processes take place through the media, especially public relations. The development of the Internet and new technologies has provided public relations departments with numerous communication advantages. The advantages of digital media are also used by experts in political relations with the public whose primary task is to establish appropriate communication that will achieve and maintain good relations with the target public. Their goal is to get the target public to support the mission of political actors and to create a positive reputation about politicians. Political relations with the public are an important part of the communication of politicians at all levels of government. The Government of the Republic of Croatia has a team of experts that takes care of adequate public relations and communication through digital media, but the question is whether it is the same with lower government structures, local self-government units. Local self-government units are cities and municipalities, and they have representative bodies made up of members from citizens and local self-government bodies, and they are established to deal with areas important to the residents of small, local communities. In the Koprivnica-Križevac County as a regional self-government unit, there are the following local self-government units: three cities, Koprivnica, Križevci and Đurđevac, and 22 municipalities. The goals of the research are to describe the practice of using digital media in the communication of local self-government units in the Koprivnica-Križevačka County, to investigate who are the persons responsible for communication via digital media in the communication of local self-government units, for which communication purposes digital media are most often used and which digital media they use the most and analyze attitudes about communication through digital media with the aim of conducting a political campaign.