The psychology of persuasion plays a crucial role in the success of advertising campaigns, as understanding its principles can significantly enhance the effectiveness of marketing strategies. Given the ubiquity of the internet and social media, the ability to persuade through digital media is becoming increasingly important. The aim of this research was to examine the impact of persuasion psychology in advertising on consumer behavior, analyze the presence of marketing in everyday life, and explore how persuasion psychology influences consumer decisions. The study was conducted from August 27 to August 31, 2024, through an online survey on Google Forms titled "The Psychology of Persuasion in Advertising." The survey included 227 participants from various age groups and genders, providing a comprehensive insight into the results. The survey consisted of 24 questions, and the results showed that participants spend a significant amount of their time on social media platforms such as Instagram, TikTok, Facebook, and YouTube. The respondents emphasized that the visual appeal of advertisements plays a key role in their purchasing decisions. Additionally, humor and fear were recognized as elements in advertising. While most respondents do not consider themselves addicted to online shopping, the majority are satisfied with the services purchased through social media. The research showed that although everyone is aware of the importance of advertisements, the perception of their impact on consumption decisions remains a subject of further investigation.