Web design is undergoing significant changes driven by technological developments, particularly artificial intelligence (AI). This paper explores and compares AI image generation tools, focusing on their application in web design. The problem addressed in this paper centers on identifying the key parameters that define the effectiveness of these tools, with an analysis of three specific tools: DALL·E 3, Midjourney, and FLUX.1. The aim was to evaluate the tools based on criteria such as ease of use, speed, resolution, credibility, and support for various formats. The analysis was conducted using the Weighted Sum Model (WSM) and the Weighted Product Model (WPM), ranking the tools by overall efficiency. The results show that Midjourney ranks first as the most efficient and versatile tool, thanks to its speed, high image resolution, and flexibility. DALL·E 3 is rated as a good tool but has certain shortcomings in terms of credibility and resolution. FLUX.1 demonstrates high accuracy and quality, but its slowness and complexity limit its use in dynamic environments. This paper demonstrates how AI tools are transforming web design, enabling faster and higher-quality visual content creation. Midjourney stands out as the best tool for broad application, though the choice of tool depends on the specific needs of the project. Further advancements in AI technologies are likely to improve the design process even more, opening new opportunities for creativity and innovation.