This paper explores and defines the role of public relations within the police force, specifically within the Zagrebačka County Police Administration. The study will examine how the Ministry of the Interior of the Republic of Croatia, under which the police fall, communicates with the public, and ultimately, how the Zagrebačka County Police Administration, as the largest police department within the Ministry, communicates with the media and the public, which is the subject of this paper. Public relations play a crucial role in building and maintaining trust between the public and police institutions, especially in an era of increasing skepticism and the spread of misinformation through digital media. This paper investigates the strategies and public relations activities of the Zagrebačka County Police Administration with the aim of assessing their effectiveness in achieving a positive public perception. The empirical research conducted as part of this paper evaluates the public's perception of the activities of the Zagrebačka County Police Administration. By using a combination of qualitative and quantitative methods, the research analyzes how various activities of the Public Relations Service of the Zagrebačka County Police Administration impact public perception and trust in the work of the Zagrebačka County Police Administration. The conclusion of the paper provides recommendations for improving the public relations of the Zagrebačka County Police Administration, with a particular emphasis on the need for further development of digital communication tools and better coordination within the police organization. The paper also highlights the importance of a proactive approach in crisis situations and the need for stronger collaboration with the media to prevent the spread of misinformation and maintain public trust in the police's work.