Throughout history, radios have been accompanied by many changes, and this process of adaptation continues in the era of digitalization. In order to maintain its relevance, radio must keep up with technological advances, which allows it to expand to digital platforms such as social networks and web portals. This multimedia approach makes radio a comprehensive medium, while requiring journalists to be interactive and adept at using new technologies. The introduction of digital standards, such as DAB+ technology, enabled more stable signal transmission, but the transition to full digitalization faces challenges, especially in the education of radio workers. Radio stations often independently educate their employees in order to adapt to the new conditions and requirements of the digital age. The convergence of media has led to the mixing of genres and the integration of traditional radio broadcasting with digital practices. Listeners now have the ability to choose when and how to consume content, while interacting through comments and sharing, making radio an even more intimate medium. The key challenge remains adaptation to new generations in order for radio to continue its development in the modern media environment. Conducted research, surveys and semi-structured interviews provided insight into the audience profile of Radio Zelina and the views of listeners and media workers on the program schedule and editorial policy. The results of the survey showed that the majority of listeners are the younger population, with an emphasis on the local audience from Sveti Ivan Zelina. Director Jelena Dužaić Kudeljan emphasized the importance of local news as a key part of editorial policy, while radio relies more and more on social networks, thus expanding its audience and widening the availability of content. The transformation of the radio, described by longtime employee Željko Pukšec, included the transition from "manual" program management to digitization and modernization, but the radio maintained a strong connection with the local community. Media content is continuously adapted to listeners through new media, and innovations in social networks and radio's involvement in local topics have met with a positive response. Respondents especially praised the innovations on social networks and the involvement of radio in local topics. However, there were also suggestions for further improvement, such as the expansion of the musical repertoire and greater presence on digital platforms. This combination of traditional values with modern approaches, along with continuous monitoring of the audience's needs, ensures Radio Zelina's successful development and adaptation to the challenges of the modern media market.