Export as an important factor in the development of a country, which has comparative advantages in certain segments in contrast to other countries, has an extremely large impact on the development of such country. Although the primary objective of export is to earn income, there are also other benefits resulting from export that are more than welcomed to the exporting company as well as the country where such company is located. Export plan and strategy are essentials of a good export business. Exporting company should familiarize itself with the market where it is planning to expand its business to be able to adjust in the best possible manner to the requirements and regulations applicable in the market. Financial resources required for export deals can be raised through own capital, bank loans or institutions that offer incentives such as Croatian Bank for Reconstruction and Development. Although the Republic of Croatia recorded a constant deficit in foreign trade exchange in the last 20 years, the progress has been observed recently, that needs to be stimulated as much as possible. Action Plan was established to support the export with a view to achieving the best possible results in export businesses. The plan was to secure a better market position for entrepreneurs in 2014-2015 through a variety of measures and activities and thus to advance the Republic of Croatia international trade exchange. Within the scope of Action Plan, the measures have been taken to inform exporters, to create a network portal for exporters, to support funding of exportation, etc. The last part of the thesis explains the terms with which exporters must come across if they wish to engage in export business such as Incoterms rules, CE marking, intellectual property and Instrastat report. The support that the Republic of Croatia has been giving to the exporters in recent years is increasing which manifests itself in the results that follow the positive trend.