undergraduate thesis
Distribution logistics

Marijana Mikac (2016)
Sveučilište Sjever
Sveučilišni centar Varaždin
Odjel za tehničku i gospodarsku logistiku
Metadata
TitleDistribucijska logistika
AuthorMarijana Mikac
Mentor(s)Goran Kolarić (thesis advisor)
Abstract
U ovom radu obrađuje se sadržaj, ciljevi, zadaci, temeljni problemi i značenje distribucijske logistike. Poseban naglasak dan je definiranju pojmova kao što su sama distribucijska logistika, komponente marketing-miksa, izbor kanala distribucije te glavne odluke u distribucijskoj logistici. Za ispravno razumijevanje distribucije i logistike te njihovog međusobnog odnosa od posebnog su značaja sadržaji koje ću tokom cijelog ovog rada obraditi, a to su povezanost i odnos distribucije i logistike te njihovi ciljevi i zadaci. Ideja mog završnog rada je obraditi pribavljene informacije o distribucijskoj logistiki i spojiti ih s rezultatima mog istraživanja u svezi sa shvaćanjima suvremenih kretanja na području distribucijske logistike. Osim toga, u završnom radu prikazat ću i određene modele vezane uz odluke, na primjer, prilikom izbora distribucijskih kanala te shvaćanja razvoja informatičkih i komunikacijskih tehnologija u suvremenoj distribuciji.
Keywordslogistics distribution
Parallel title (English)Distribution logistics
Committee MembersKristijan Rogić (committee chairperson)
Goran Kolarić (committee member)
Mario Šafran (committee member)
GranterSveučilište Sjever
Lower level organizational unitsSveučilišni centar Varaždin
Odjel za tehničku i gospodarsku logistiku
PlaceKoprivnica
StateCroatia
Scientific field, discipline, subdisciplineTECHNICAL SCIENCES
Traffic and Transport Technology
Intelligent Transport Systems and Logistics
Study programme typeprofessional
Study levelundergraduate
Study programmeTechnical and Economic Logistics
Academic title abbreviationbacc. ing. logist.
Genreundergraduate thesis
Language Croatian
Defense date2016-09-16
Parallel abstract (English)
This paper analyzes the content, objectives, tasks, basic problems and importance of supply logistics. Particular emphasis is given to defining terms such as herself distribution logistics, marketing mix components, choice of distribution channels and major decisions in the distribution logistics. For a proper understanding of the distribution and logistics, and their mutual relations are of special interest activities that will throughout the work process, namely the connection and relationship between the distribution and logistics as well as their goals and objectives. The idea of my final thesis is the process obtained information about the distribution logistics and connect them with the results of my research related to understanding contemporary trends in the field of distribution logistics. In addition, the final work will show the specific models related decisions, for example, in the choice of distribution channels and understanding of the development of information and communication technologies in modern distribution.
Parallel keywords (Croatian)logistika distribucija
Resource typetext
Access conditionOpen access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:122:748471
CommitterJasna Kosić