undergraduate thesis
Appearance and Advertising on Social Networks

Ana Posavec (2016)
University North
University centre Varaždin
Department of Multimedia, Design and Application
Metadata
TitleNastup i oglašavanje na društvenim mrežama
AuthorAna Posavec
Mentor(s)Darijo Čerepinko (thesis advisor)
Abstract
Kontinuirano pojavljivanje novih društvenih mreža i platformi za komunikaciju dokazuje da ovaj fenomen nije samo modni trend, nego sadašnjost i budućnost komunikacije. Već na samom početku razvoja društvenih mreža, to su prepoznali mnogi brandovi. Danas je snažna digitalna prisutnost neophodna za održavanje uspješne tvrtke. U ovom se radu opisuju društvene mreže i oglašavanje na njima. Osim teorijskog dijela, ovaj rad sadrži praktični dio gdje su opisani koraci pri kreiranju oglasa na Facebooku, te su analizirani njihovi rezultati. Vrsta oglasa koji se kreira na društveno mrežnoj platformi ovisi o svrsi oglašavanja, ali za svaki je oglas najbitniji jasan i sažet sadržaj, te poziv na akciju.
Keywordsonline communication social media digital advertising Facebook ads
Parallel title (English)Appearance and Advertising on Social Networks
Committee MembersRobert Geček (committee chairperson)
Mario Periša (committee member)
Darijo Čerepinko (committee member)
GranterUniversity North
Lower level organizational unitsUniversity centre Varaždin
Department of Multimedia, Design and Application
PlaceKoprivnica
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Information and Communication Sciences
Communicology
Study programme typeprofessional
Study levelundergraduate
Study programmeGraphical Studies: Multimedia, Design and Application
Academic title abbreviationbacc. ing. techn. graph.
Genreundergraduate thesis
Language Croatian
Defense date2016-09-19
Parallel abstract (English)
Continuous emergence of new social networking sites and platforms for communication proves that the phenomenon is not just a fashionable trend, but the present and the future of communication. Many brands recognized this tendency at the very beginning of the development of online platforms. Today, a strong digital presence is essential for maintaining successful businesses. This paper describes the social networking sites and advertising on them. In addition to the theoretical part, this paper presents a practical part describing the steps for creating an advert on Facebook, and the results of this advert are analyzed. A type of ad that is used on social networking platform depends on the purpose of advertising, but essential for each ad is a clear and concise content and a call to action.
Parallel keywords (Croatian)online komunikacija društvene mreže digitalno oglašavanje Facebook oglasi
Resource typetext
Access conditionOpen access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:122:115416
CommitterJasna Kosić