U ovom završnom radu objašnjen je sam pojam ambalaže, njegova svrha, i na primjeru su pokazane neke osnove u izradi ambalaže. Ambalaža kao važan dio marketinga proizvoda ima veliku ulogu prilikom kupovine i odabira pojedinog proizvoda. Od trenutka proizvodnje do potrošnje proizvoda ambalaža svojom praktičnošću, funkcionalnošću i dizajnom brine o proizvodu i čuva njegovu izvornost i kvalitetu. Sam izgled ambalaže pokazao se kao bitan faktor u odabiru proizvoda pri kupovini. Ambalaža je odraz svih osobina i funkcija koje svojom jedinstvenošću privlače kupce. Proizvod bez kvalitetne ambalaže ne izgleda privlačno i ne potiče čovjeka na kupnju. Dobra ambalaža trebala bi pobuditi osjetila kupca prilikom kupovine i dati mu sliku o proizvodu i prije samog konzumiranja. Za dizajniranje ambalaže u ovom završnom radu koristišten je software Adobe Illustrator- vektorski baziran računalni program za crtanje.

In this final work there is explained the very concept of packaging, it's purpose, and by using the example, there is demonstrated some basics in making of packaging. Packaging as an important part of the products marketing has a major role in selection and purchase of particular products. From the moment of production to consumption of products, practicality, functionality and design of packaging secures the product and preserves its originality and quality. The appearance of packaging proved to be an important factor in choosing products to purchase. Packaging is a reflection of all characteristics and functions that attract consumers with its uniqueness. Product without quality packaging does not look attractive and does not encourage people to purchase it. Good packaging should arouse the consumers senses during purchase and give him a glimpse of the product prior to consumption. To design the packaging in this final work it is used the software Adobe Illustrator- vector-based computer drawing program.