undergraduate thesis
Digitalni marketing

Ana Nuši (2016)
Sveučilište Sjever
Sveučilišni centar Koprivnica
Odjel za poslovanje i menadžment
Metadata
TitleDigitalni marketing
AuthorAna Nuši
Mentor(s)Igor Klopotan (thesis advisor)
Abstract
Digitalni marketing kao pojam širi je od Internet marketinga jer obuhvaća različite forme dosega potencijalnih ciljnih grupa ne samo bazirano na korištenju interneta. Nove digitalne platforme za marketing i marketinški web servisi niču praktički svakodnevno. Dosadašnje društvene mreže redovito uvode nove mogućnosti i značajke, i to u vrijeme dok su paralelno sve oči uprte u mobilni segment digitalnog marketinga, koji sve više postaje jedan od ključnih faktora daljnjega razvoja modernog poslovanja. Digitalni marketing obuhvaća korištenje svih digitalnih komunikacijskih kanala od digitalne televizije, interneta, mobilnih telefona do svih ostalih oblika digitalnih medija.U ovom radu fokusirat ću se na to kako je nastao digitalni marketnig, njegove prednosti i nedostatci. Cilj je ovoga rada pružiti uvid i sažeti saznanja o mogućnostima digitalnog marketinga u kombinaciji s društvenim mrežama te ostalim oglašivačima.
Keywordsdigital marketing internet social networks
Committee MembersKrešimir Buntak (committee chairperson)
Igor Klopotan (committee member)
Ivana Martinčević (committee member)
GranterSveučilište Sjever
Lower level organizational unitsSveučilišni centar Koprivnica
Odjel za poslovanje i menadžment
PlaceKoprivnica
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Marketing
Study programme typeprofessional
Study levelundergraduate
Study programmeBusiness and Management in the Media
Academic title abbreviationbacc. oec.
Genreundergraduate thesis
Language Croatian
Defense date2016
Parallel abstract (English)
Digital Marketing as a concept is broader than that of Internet marketing because it includes various forms of reach of potential target groups not only based on the use of the Internet. The new digital platform for marketing and marketing Web services are springing up virtually every day. Former social networks regularly introduce new capabilities and features, and this at a time until they are parallel all eyes in the mobile segment of digital marketing, which has become one of the key factors for the further development of modern business. Digital marketing involves the use of digital communications channels - from digital television, the Internet, mobile phones to all other forms of digital media.In this article I will focus on how the created digital marketnig, its advantages and disadvantages. The aim of this study is to provide insight and summary information on the potential of digital marketing in combination with social networks and other advertisers.
Parallel keywords (Croatian)digitalni marketing internet društvene mreže
Resource typetext
Access conditionOpen access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:122:997603
CommitterMario Kolar