Digital Marketing as a concept is broader than that of Internet marketing because it includes various forms of reach of potential target groups not only based on the use of the Internet. The new digital platform for marketing and marketing Web services are springing up virtually every day. Former social networks regularly introduce new capabilities and features, and this at a time until they are parallel all eyes in the mobile segment of digital marketing, which has become one of the key factors for the further development of modern business. Digital marketing involves the use of digital communications channels - from digital television, the Internet, mobile phones to all other forms of digital media.In this article I will focus on how the created digital marketnig, its advantages and disadvantages. The aim of this study is to provide insight and summary information on the potential of digital marketing in combination with social networks and other advertisers.