undergraduate thesis
Politički marketing na lokalnoj razini: kampanja u Međimurju

Marion Tučić (2016)
University North
University centre Varaždin
Department of Multimedia, Design and Application
Metadata
TitlePolitički marketing na lokalnoj razini: kampanja u Međimurju
AuthorMarion Tučić
Mentor(s)Darijo Čerepinko (thesis advisor)
Abstract
Tema ovog rada je predizborna kampanja u Međimurju. Izborne su kampanje važan izvor informacija na temelju kojih građani mogu donijeti racionalnu izbornu odluku, stoga izborne kampanje trebaju biti dobro organizirane i provedene.Rad se sastoji od teorijskog djela gdje je definirano što je predizborna kampanja sa svim njezinim specifičnostima, ciljem komunikacije, ključnim porukama, ciljnim skupinama, komunikacijskim kanalima, dok je praktični dio izrađen na temelju svih saznanja iz teorijskog djela, kao prijedlog kreativnog rješenja za kampanju u Međimurju.
KeywordsThe campaign communication communication channels target groups political marketing local elections key messages
Committee MembersMario Tomiša (committee chairperson)
Mario Periša (committee member)
Darijo Čerepinko (committee member)
GranterUniversity North
Lower level organizational unitsUniversity centre Varaždin
Department of Multimedia, Design and Application
PlaceKoprivnica
StateCroatia
Scientific field, discipline, subdisciplineTECHNICAL SCIENCES
Graphic Technology
Processes of Graphic Reproduction
Study programme typeprofessional
Study levelundergraduate
Study programmeGraphical Studies: Multimedia, Design and Application
Academic title abbreviationbacc. ing. techn. graph.
Genreundergraduate thesis
Language Croatian
Defense date2016-10-25
Parallel abstract (English)
Election campaigns are an important source of information on which citizens can make a rational decision, therefore the election campaign should be well organized and implemented.This paper consists a theoretical part which defines the election campaign with all its specificities, the aim of communication, key messages, target groups, communication channels, while the practical part is based on knowledge from the theoretical part, as a suggestion of a creative solution for a campaign in Medjimurje.
Parallel keywords (Croatian)Kampanja komunikacija komunikacijski kanali ciljne skupine politički marketing lokalni izbori ključne poruke
Resource typetext
Access conditionOpen access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:122:579788
CommitterJasna Kosić