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undergraduate thesis
Sponzorstvo i medijsko oglašavanje
2016. urn:nbn:hr:122:129398
Medverec, Lucija
University North
University centre Koprivnica
Department of Business and Management

Cite this document

Medverec, L. (2016). Sponzorstvo i medijsko oglašavanje (Undergraduate thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:129398

Medverec, Lucija. "Sponzorstvo i medijsko oglašavanje." Undergraduate thesis, University North, 2016. https://urn.nsk.hr/urn:nbn:hr:122:129398

Medverec, Lucija. "Sponzorstvo i medijsko oglašavanje." Undergraduate thesis, University North, 2016. https://urn.nsk.hr/urn:nbn:hr:122:129398

Medverec, L. (2016). 'Sponzorstvo i medijsko oglašavanje', Undergraduate thesis, University North, accessed 20 November 2024, https://urn.nsk.hr/urn:nbn:hr:122:129398

Medverec L. Sponzorstvo i medijsko oglašavanje [Undergraduate thesis]. Koprivnica: University North; 2016 [cited 2024 November 20] Available at: https://urn.nsk.hr/urn:nbn:hr:122:129398

L. Medverec, "Sponzorstvo i medijsko oglašavanje", Undergraduate thesis, University North, Koprivnica, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:122:129398

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Metadata
TitleSponzorstvo i medijsko oglašavanje
AuthorLucija Medverec
MentorIgor Klopotan (mentor)
Committee memberIgor Klopotan (predsjednik povjerenstva)
Committee memberAna Mulović (član povjerenstva)
Committee memberIvana Martinčević (član povjerenstva)
GranterUniversity North
(University centre Koprivnica)
(Department of Business and Management)
Koprivnica
Defense date and country2016, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
U današnje vrijeme oglašavanje je svugdje oko nas. Oglašavanje je jedna vrsta komunikacije kojoj je svrha informiranje, obavještavanje potencijalnih kupaca o proizvodima ili uslugama. Reklame kao način oglašavanja sadrže informacije, činjenice i uvjerljive poruke o onome što reklamiraju, bitno je da sve bude što vjerodostojnije. Oglašavački materijali se stavljaju na mjesta gdje se mogu lako uočiti, čak ih možemo naći i u prijevoznim sredstvima (autobus, vlak, tramvaj), ali i na autobusnim i tramvajskim stanicama. Danas se za oglašavanje uglavnom koriste masovni mediji kao što su: televizija, radio, filmovi, časopsi, novine, internet, plakati, pa čak i video igrice.
Abstract (english)
Nowadays, advertising is everywhere. Advertising is a type of communication which is the purpose of informing, informing potential customers about products or services. Advertising as a way of advertising contain information, facts and convincing messages about what they advertise, it is important that everything be as credible. Advertising materials are placed in positions where they can be easily seen, even we can find the means of transport (bus, train, tram), but also on the bus and tram stations. Today, advertising mainly used mass media such as television, radio, movies, as interaction between, newspapers, internet, posters and even video games.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:122:129398
Study programmeTitle: Business and Management in the Media
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/ prvostupnica (baccalaureus/ baccalaurea) poslovanja i menadžmenta u medijima (stručni/a prvostupnik/ prvostupnica (baccalaureus/ baccalaurea) poslovanja i menadžmenta u medijima)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-01-20 13:33:11