undergraduate thesis
Sponzorstvo i medijsko oglašavanje

Lucija Medverec (2016)
University North
University centre Koprivnica
Department of Business and Management
Metadata
TitleSponzorstvo i medijsko oglašavanje
AuthorLucija Medverec
Mentor(s)Igor Klopotan (thesis advisor)
Abstract
U današnje vrijeme oglašavanje je svugdje oko nas. Oglašavanje je jedna vrsta komunikacije kojoj je svrha informiranje, obavještavanje potencijalnih kupaca o proizvodima ili uslugama. Reklame kao način oglašavanja sadrže informacije, činjenice i uvjerljive poruke o onome što reklamiraju, bitno je da sve bude što vjerodostojnije. Oglašavački materijali se stavljaju na mjesta gdje se mogu lako uočiti, čak ih možemo naći i u prijevoznim sredstvima (autobus, vlak, tramvaj), ali i na autobusnim i tramvajskim stanicama. Danas se za oglašavanje uglavnom koriste masovni mediji kao što su: televizija, radio, filmovi, časopsi, novine, internet, plakati, pa čak i video igrice.
Committee MembersIgor Klopotan (committee chairperson)
Ana Mulović (committee member)
Ivana Martinčević (committee member)
GranterUniversity North
Lower level organizational unitsUniversity centre Koprivnica
Department of Business and Management
PlaceKoprivnica
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Organization and Management
Study programme typeprofessional
Study levelundergraduate
Study programmeBusiness and Management in the Media
Academic title abbreviationbacc. oec.
Genreundergraduate thesis
Language Croatian
Defense date2016
Parallel abstract (English)
Nowadays, advertising is everywhere. Advertising is a type of communication which is the purpose of informing, informing potential customers about products or services. Advertising as a way of advertising contain information, facts and convincing messages about what they advertise, it is important that everything be as credible. Advertising materials are placed in positions where they can be easily seen, even we can find the means of transport (bus, train, tram), but also on the bus and tram stations. Today, advertising mainly used mass media such as television, radio, movies, as interaction between, newspapers, internet, posters and even video games.
Parallel keywords (Croatian)oglašavanje oglašivački materijali potrošači televizijsko oglašavanje
Resource typetext
Access conditionOpen access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:122:129398
CommitterMario Kolar