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master's thesis
Subliminalne poruke: mit ili stvarnost
2017. urn:nbn:hr:122:032384
Baj, Igor
University North
University centre Varaždin
Department of Communicology and Public Relations

Cite this document

Baj, I. (2017). Subliminalne poruke: mit ili stvarnost (Master's thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:032384

Baj, Igor. "Subliminalne poruke: mit ili stvarnost." Master's thesis, University North, 2017. https://urn.nsk.hr/urn:nbn:hr:122:032384

Baj, Igor. "Subliminalne poruke: mit ili stvarnost." Master's thesis, University North, 2017. https://urn.nsk.hr/urn:nbn:hr:122:032384

Baj, I. (2017). 'Subliminalne poruke: mit ili stvarnost', Master's thesis, University North, accessed 14 November 2024, https://urn.nsk.hr/urn:nbn:hr:122:032384

Baj I. Subliminalne poruke: mit ili stvarnost [Master's thesis]. Koprivnica: University North; 2017 [cited 2024 November 14] Available at: https://urn.nsk.hr/urn:nbn:hr:122:032384

I. Baj, "Subliminalne poruke: mit ili stvarnost", Master's thesis, University North, Koprivnica, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:122:032384

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Metadata
TitleSubliminalne poruke: mit ili stvarnost
Title (english)Subliminal messages: Myth or Reality
AuthorIgor Baj
MentorAnita Jeličić (mentor)
Committee memberDarijo Čerepinko (predsjednik povjerenstva)
Committee memberTvrtko Jolić (član povjerenstva)
Committee memberAnita Jeličić (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Communicology and Public Relations)
Koprivnica
Defense date and country2017-02-01, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Communicology
Abstract
Subliminalne poruke dugi su niz godina prisutne u gotovo svim medijima, a u ovom je radu naglasak stavljen na praksu koja se odnosi na vizualnu komunikaciju. Pojašnjeni su osnovni pojmovi kao što su subliminalne poruke i šest temeljnih audiovizualnih tehnika pomoću kojih se prenose subliminalne ili podsvjesne informacije. Pored povijesnog prikaza i navedenih primjera uporabe subliminalnih poruka u medijima analizirana su brojna sekundarna istraživanja koja upućuju da nema znanstvenog istraživanja koje bi potvrdilo učinkovitost subliminalnih poruka, osim kada je riječ o javnom mnijenju. Provedeno je i istraživanje o stavovima studenata smjera komunikologije Sveučilišta Sjever o subliminalnim porukama i njihovu utjecaju.
Abstract (english)
Subliminal messages are for many years present in almost all the media. In this paper, emphasis is placed on the practice relating to visual communication. Basic concepts are explained, such as subliminal perception and six core audiovisual techniques to help transmit subliminal or subconscious information. In addition to the historical account and examples of subliminal messages use in the media, numerous secondary studies are analyzed. Studies analysis shows how there are no scientific studies that confirm subliminal messages effectiveness, except those regarding public opinion. Research has been conducted on the attitudes of communication and PR students at University North regarding subliminal messages and their influence.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:032384
Study programmeTitle: Public Relations
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra odnosa s javnostima (magistar/magistra odnosa s javnostima)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-02-28 13:11:23