master's thesis
Subliminal messages: Myth or Reality

Igor Baj (2017)
University North
University centre Varaždin
Department of Communicology and Public Relations
Metadata
TitleSubliminalne poruke: mit ili stvarnost
AuthorIgor Baj
Mentor(s)Anita Jeličić (thesis advisor)
Abstract
Subliminalne poruke dugi su niz godina prisutne u gotovo svim medijima, a u ovom je radu naglasak stavljen na praksu koja se odnosi na vizualnu komunikaciju. Pojašnjeni su osnovni pojmovi kao što su subliminalne poruke i šest temeljnih audiovizualnih tehnika pomoću kojih se prenose subliminalne ili podsvjesne informacije. Pored povijesnog prikaza i navedenih primjera uporabe subliminalnih poruka u medijima analizirana su brojna sekundarna istraživanja koja upućuju da nema znanstvenog istraživanja koje bi potvrdilo učinkovitost subliminalnih poruka, osim kada je riječ o javnom mnijenju. Provedeno je i istraživanje o stavovima studenata smjera komunikologije Sveučilišta Sjever o subliminalnim porukama i njihovu utjecaju.
Keywordssubliminal messages subliminal perception subliminal techniques subliminal messages in the media attitudes about subliminal messages
Parallel title (English)Subliminal messages: Myth or Reality
Committee MembersDarijo Čerepinko (committee chairperson)
Tvrtko Jolić (committee member)
Anita Jeličić (committee member)
GranterUniversity North
Lower level organizational unitsUniversity centre Varaždin
Department of Communicology and Public Relations
PlaceKoprivnica
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Information and Communication Sciences
Communicology
Study programme typeuniversity
Study levelgraduate
Study programmePublic Relations
Academic title abbreviationmag. rel. publ.
Genremaster's thesis
Language Croatian
Defense date2017-02-01
Parallel abstract (English)
Subliminal messages are for many years present in almost all the media. In this paper, emphasis is placed on the practice relating to visual communication. Basic concepts are explained, such as subliminal perception and six core audiovisual techniques to help transmit subliminal or subconscious information. In addition to the historical account and examples of subliminal messages use in the media, numerous secondary studies are analyzed. Studies analysis shows how there are no scientific studies that confirm subliminal messages effectiveness, except those regarding public opinion. Research has been conducted on the attitudes of communication and PR students at University North regarding subliminal messages and their influence.
Parallel keywords (Croatian)subliminalne poruke subliminalna percepcija subliminalne tehnike subliminalne poruke u medijima stavovi o subliminalnim porukama
Resource typetext
Access conditionOpen access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:122:032384
CommitterJasna Kosić