master's thesis
Franchising in Croatia

Karolina Košić (2017)
University North
University centre Varaždin
Department of Business Economics
Metadata
TitleFranšizno poslovanje u Hrvatskoj
AuthorKarolina Košić
Mentor(s)Anica Hunjet (thesis advisor)
Abstract
Većina poduzetnika kreće sa svojim poslovanjem od nule s predmetom kojeg će predstavljati na tržištu. Svoje poslovanje razvija postepeno, a kroz razvoj svog poslovanja susreće se s problemima i velikim troškovima, izlaže se riziku od neuspjeha na tržištu ili barem nesigurnosti u samom početku što može doći i do samog zatvaranja poduzeća. Ovaj način je težak jer se ulažu velika financijska sredstva za marketing, oglašavanje odnosno dokazivanje svojeg proizvoda ili usluge na tržištu. S druge strane poduzetnici se odlučuju za pokretanje već postojećeg modela poslovanja, kao što je kupnja franšize, koja kod mnogih izaziva velike razlike u mišljenju takve vrste poslovanja. Iako je prošlo puno godina od otvaranja prvih franšiznih poslovnih objekata u Hrvatskoj, franšizno poslovanje tek treba postati poznat i široko razvijen koncept poslovanja na ovim prostorima. Većina hrvatskih poduzetnika nije svjesna politike poslovanja franšiznog koncepta te zbog toga svoje poslovne ideje pokreću otvaranjem poduzeća od nule. Poduzetnici ne prepoznaju vrijednost franšiznog poslovnog modela kojeg davatelj franšize prodaje u obliku franšize, a najčešće nemaju mogućnosti zadovoljiti visoke financijske kriterije koje postavljaju ovakve vrste poslovnih modela. Primatelji franšize nailaze na različite prepreke u postavljenim zakonodavnim okvirima što je jedan od problema pokretanja franšize u Hrvatskoj.
KeywordsFranchise business model Franchising the Franchisor the Franchisee the Franchise
Parallel title (English)Franchising in Croatia
Committee MembersGoran Kozina (committee chairperson)
Tvrtko Jolić (committee member)
Anica Hunjet (committee member)
GranterUniversity North
Lower level organizational unitsUniversity centre Varaždin
Department of Business Economics
PlaceKoprivnica
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Study programme typeuniversity
Study levelgraduate
Study programmeBusiness Economics; specializations in: Tourism and International Trade
Study specializationTourism and International Trade
Academic title abbreviationmag. oec.
Genremaster's thesis
Language Croatian
Defense date2017-02-27
Parallel abstract (English)
Most businessesman are starting their own market brake product from scratch. They develope business gradually but also often face a lot of problems, high costs of starting the company and risking the failure at the beginning of business or at least uncertainty in the outbrake to the market that can lead to the closure of newly open business. This method is difficult because it requires significant financial resource investment for marketing, advertising or demonstration of the new market brake product or service. On the other hand entrepreneurs can decide to start a pre-existing business, such as franchise, which in many cases causes different reactions and opinions. Although it has been many years since the opening of the first franchise business premises in Croatia, franchising has yet to become widely known and developed concept of operations in this region. Most of Croatian entrepreneurs are not aware of the corporate franchise concept and therefore they usually start their business ideas from scratch. They even do not recognize the value of the franchise business model that franchisor sell in the form of a franchise and usually are not able to meet the high financial criterias set by this type of a business model. Franchisees often face different obstacles in setting the legislative framework for this kind of business and that makes it the greatest problem of starting the franchise in Croatia.
Parallel keywords (Croatian)Franšizni poslovni model franšizno poslovanje davatelj franšize primatelj franšize franšiza
Resource typetext
Access conditionOpen access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:122:910613
CommitterJasna Kosić