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master's thesis
Utjecaj Interneta i društvenih mreža na odluke potrošača
2018. urn:nbn:hr:122:629298
Bencek, Ivana
University North
University centre Varaždin
Department of Business Economics

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Bencek, I. (2018). Utjecaj Interneta i društvenih mreža na odluke potrošača (Master's thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:629298

Bencek, Ivana. "Utjecaj Interneta i društvenih mreža na odluke potrošača." Master's thesis, University North, 2018. https://urn.nsk.hr/urn:nbn:hr:122:629298

Bencek, Ivana. "Utjecaj Interneta i društvenih mreža na odluke potrošača." Master's thesis, University North, 2018. https://urn.nsk.hr/urn:nbn:hr:122:629298

Bencek, I. (2018). 'Utjecaj Interneta i društvenih mreža na odluke potrošača', Master's thesis, University North, accessed 23 October 2024, https://urn.nsk.hr/urn:nbn:hr:122:629298

Bencek I. Utjecaj Interneta i društvenih mreža na odluke potrošača [Master's thesis]. Koprivnica: University North; 2018 [cited 2024 October 23] Available at: https://urn.nsk.hr/urn:nbn:hr:122:629298

I. Bencek, "Utjecaj Interneta i društvenih mreža na odluke potrošača", Master's thesis, University North, Koprivnica, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:122:629298

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Metadata
TitleUtjecaj Interneta i društvenih mreža na odluke potrošača
Title (english)Influence of internet and social networks on consumer decisions
AuthorIvana Bencek
MentorAnica Hunjet (mentor)
Committee memberGoran Kozina (predsjednik povjerenstva)
Committee memberAnte Rončević (član povjerenstva)
Committee memberAnica Hunjet (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Business Economics)
Koprivnica
Defense date and country2018-02-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Razvojem informacijskih i komunikacijskih tehnologija mijenja se svakodnevni život ljudi. Utjecaj se odražava na privatni ali i poslovni svijet, te svatko tko želi biti u korak sa suvremenim svijetom mora se uskladiti i pratiti sav taj napredak. Internet je nešto s čime se ljudi susreću na gotovo svakom koraku. Razvojem Interneta razvijale su se i društvene mreže, a razvojem navedenog poduzeća su svoja poslovanja sve više počela primjenjivati putem tog medija. Prelaskom poslovanja u virtualni svijet, poduzećima ali i potrošačima se pružaju mnoge nove mogućnosti, koje do prije samo nekoliko godina gotovo nitko nije mogao pretpostaviti.
Abstract (english)
By developing information and communication technology, people's everyday lives is changing. This impact is reflected both in private and business world, and everyone who wants to be in line with the modern world, has to align and follow all that progress. Internet is something that people experience and use in almost every step. With the development of the Internet, social network development has evolved, and the world's leading businesses are increasingly utilizing it to approach their consumers and to further develop their business. By moving business to the virtual world, companies and consumers are offered with many opportunities that hardly anybody could imagine just a few years ago.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:629298
Study programmeTitle: Business Economics; specializations in: Tourism and International Trade
Course: Tourism and International Trade
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-03-08 17:33:18