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master's thesis
Razvoj dentalnog turizma u Hrvatskoj
2018. urn:nbn:hr:122:620202
Kuštelega, Lea
University North
University centre Varaždin
Department of Business Economics

Cite this document

Kuštelega, L. (2018). Razvoj dentalnog turizma u Hrvatskoj (Master's thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:620202

Kuštelega, Lea. "Razvoj dentalnog turizma u Hrvatskoj." Master's thesis, University North, 2018. https://urn.nsk.hr/urn:nbn:hr:122:620202

Kuštelega, Lea. "Razvoj dentalnog turizma u Hrvatskoj." Master's thesis, University North, 2018. https://urn.nsk.hr/urn:nbn:hr:122:620202

Kuštelega, L. (2018). 'Razvoj dentalnog turizma u Hrvatskoj', Master's thesis, University North, accessed 30 November 2024, https://urn.nsk.hr/urn:nbn:hr:122:620202

Kuštelega L. Razvoj dentalnog turizma u Hrvatskoj [Master's thesis]. Koprivnica: University North; 2018 [cited 2024 November 30] Available at: https://urn.nsk.hr/urn:nbn:hr:122:620202

L. Kuštelega, "Razvoj dentalnog turizma u Hrvatskoj", Master's thesis, University North, Koprivnica, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:122:620202

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Metadata
TitleRazvoj dentalnog turizma u Hrvatskoj
Title (english)Development of dental tourism in Croatia
AuthorLea Kuštelega
MentorAnica Hunjet (mentor)
Committee memberAnte Rončević (predsjednik povjerenstva)
Committee memberDamira Đukec (član povjerenstva)
Committee memberAnica Hunjet (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Business Economics)
Koprivnica
Defense date and country2018-03-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Zdravstveni turizam je oblik turizma u kojem pojedinac privremeno mijenja svoje mjesto boravka u povoljnije klimatsko ili kupališno mjesto radi zdravstvene preventive, kurative ili rehabilitacije. Prepoznaju se tri oblika zdravstvenog turizma i to wellness, lječilišni i medicinski turizam. Medicinski turizam podrazumijeva organizirana putovanja u svrhu poboljšanja zdravlja čovjeka kroz određene medicinske intervencije. Odvija se pretežito u medicinskim ordinacijama, klinikama i bolnicama. Dentalni turizam jedan je od oblika medicinskog turizma, a predstavlja putovanje pacijenta iz matične zemlje u svrhu ostvarivanja dentalne zdravstvene usluge. Pomoću analiza svih aspekata vezanih za sektor dentalnog turizma u Hrvatskoj može se uvidjeti pravac razvoja sektora dentalnog turizma u Hrvatskoj. U radu se kroz četiri osnovna elementa marketinškog miksa objašnjava na koji način dentalni turizam sudjeluje u marketinškom spletu. Prolazi se kroz etička i sigurnosna pitanja koja su vrlo važna u pružanju usluge. Na temelju analiza i provedenog istraživanja može se zaključiti da Hrvatska ima potrebne preduvjete za razvoj ovog oblika turizma. U radu se predstavlja razvoj dentalnog turizma i analiza mogućnosti te čimbenici koji utječu na razvoj dentalnog turizma u Hrvatskoj.
Abstract (english)
Health tourism is a form of tourism in which an individual temporarily changes his or her place of residence to a more favorable climate or bathing location for health prevention, curing or rehabilitation. There are three forms of health tourism: wellness, curative tourism and medical tourism. Medical tourism entails organized traveling for improvement of human health trough certain medical interventions. It occurs mostly in medical offices, clinics and hospitals. Dental tourism is a form of medical tourism and it entails the traveling of a patient from the home country for realization of dental health service. By the analysis of all aspects related to the sector of dental tourism in Croatia, one can find direction of development of dental tourism in Croatia. This paper shows how dental tourism is involved in the marketing mix through its four main components. It considers ethical and safety issues which are very important in providing such services. Based on the analysis and the conducted research, one can conclude that Croatia has necessary prerequisites for development of this kind of tourism. This paper presents a development of dental tourism, analysis of possibilities and factors which affect the development of dental tourism in Croatia.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:620202
Study programmeTitle: Business Economics; specializations in: Tourism and International Trade
Course: Tourism and International Trade
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-03-21 11:06:26