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master's thesis
Marketing na Facebook društvenoj mreži u cilju prodaje
2018. urn:nbn:hr:122:357271
Šantek, Jasmina
University North
University centre Varaždin
Department of Business Economics

Cite this document

Šantek, J. (2018). Marketing na Facebook društvenoj mreži u cilju prodaje (Master's thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:357271

Šantek, Jasmina. "Marketing na Facebook društvenoj mreži u cilju prodaje." Master's thesis, University North, 2018. https://urn.nsk.hr/urn:nbn:hr:122:357271

Šantek, Jasmina. "Marketing na Facebook društvenoj mreži u cilju prodaje." Master's thesis, University North, 2018. https://urn.nsk.hr/urn:nbn:hr:122:357271

Šantek, J. (2018). 'Marketing na Facebook društvenoj mreži u cilju prodaje', Master's thesis, University North, accessed 13 April 2024, https://urn.nsk.hr/urn:nbn:hr:122:357271

Šantek J. Marketing na Facebook društvenoj mreži u cilju prodaje [Master's thesis]. Koprivnica: University North; 2018 [cited 2024 April 13] Available at: https://urn.nsk.hr/urn:nbn:hr:122:357271

J. Šantek, "Marketing na Facebook društvenoj mreži u cilju prodaje", Master's thesis, University North, Koprivnica, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:122:357271

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Metadata
TitleMarketing na Facebook društvenoj mreži u cilju prodaje
Title (english)Marketing on social network Facebook in sale purpose
AuthorJasmina Šantek
MentorAnica Hunjet (mentor)
Committee memberGoran Kozina (predsjednik povjerenstva)
Committee memberAnte Rončević (član povjerenstva)
Committee memberAnica Hunjet (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Business Economics)
Koprivnica
Defense date and country2018-04-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Prije samo 30-tak godina nitko nije mogao znati da će nešto što je nastalo u kombinaciji s Internetom toliko zaokupiti svakodnevni život ljudi u privatnom i poslovnom životu; a to su društvene mreže. Danas najpopularnija društvena mreža koju koristi najveći broj korisnika u Republici Hrvatskoj ali i svijetu je Facebook. Putem njega ne sklapaju se samo prijateljstva i privatni odnosi već i veoma unosni poslovni odnosi. Poduzeća Facebook koriste kako bi putem marketinških aktivnosti doprijelo do što većeg broja korisnika i budućih potrošača svojih proizvoda i usluga. Ono što nosi razvoj informacijskih i telekomunikacijskih tehnologija ostaje nepoznanica i moguća su samo nagađanja do koje će se mjere zapravo sve vezano uz Internet i kompjuterizaciju razvijati i utjecati na svakodnevni život ljudi.
Abstract (english)
Only 30 years ago nobody could have known that something that was created in combination with the Internet was so much about the everyday life of people in private and business life; and these are social networks. Today, the most popular social network used by the largest number of users in the Republic of Croatia and in the world is Facebook. Only friendships and private relations, as well as very lucrative business relationships, are made through him. Facebook companies use to reach as many customers and future consumers as possible through marketing activities of their products and services. What drives the development of information and telecommunication technologies remains unknown and only possible guesses are being made to what extent they are all about Internet and computerization to develop and affect the everyday lives of people.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:357271
Study programmeTitle: Business Economics; specializations in: Tourism and International Trade
Course: Tourism and International Trade
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-05-24 13:26:10