By creativity we mean the creation of something new, different from previous, and therefore today creativity is ubiquitous. Today there is an organization that does not find adequate solutions for the promotion of creative business atmospheres, and for this reason, more and more attention devoted to the business of creativity. However an important part of creativity is a business communication. Namely successful companies value creative communication of their employees and contributors, in business se benefited numerous techniques to stimulate her. Object of research is to determine the effectiveness of creative communication within an organization, and determining the success of communication. The problem of this survey is to labor organizations see the creativity of employees, and under what conditions give greater chance creative employees. The survey was conducted at random in the period from 05.04. - 20.04. 2014, on a sample of 112 respondents. The sample in the survey was implemented only to employed persons. The survey instrument was a questionnaire. The first part of the question is about the sociodemographic data such as gender, age, education, length of service. Other part of the question was related to essential object of research - opinions and views of respondents about creativity in business communication.