No public access
master's thesis
Istraživanje stavova o internet trgovinama u Republici Hrvatskoj

Matea Blažinović (2015)
University North
University centre Varaždin
Department of Communicology and Public Relations
Metadata
TitleIstraživanje stavova o internet trgovinama u Republici Hrvatskoj
AuthorMatea Blažinović
Mentor(s)Tanja Kesić (thesis advisor)
Abstract
Internet prodaja napravila je pravu revoluciju u kupnji i pristupu potrošača proizvodima i uslugama. Taj sve češći način trgovine omogućuje kupcima transakcije putem različitih kanala poput interneta ili smartphone aplikacija. Cilj istraživanja bio je utvrditi stav ispitanika i njihove navike u kupovini preko Interneta. Željelo se prije svega utvrditi navike ispitanika prema korištenju Interneta, koriste li se svakodnevno Internetom ili nemaju tu naviku. Nakon toga željelo se ispitati jesu li ikada čuli za pojam Internet trgovine te jesu li ikada kupovali preko Interneta. Shodno tome, željelo se utvrditi što ih je potaknulo na kupovinu ili ne kupovinu preko Interneta. Problem istraživanja rada je nepoznavanje ponude Internet trgovine te sklonosti potrošača takvom načinu kupovine. Istraživanje je provedeno slučajnim odabirom u razdoblju od 05.12. - 20.12. 2014. godine, na uzorku od 294 ispitanika. Instrument istraživanja bio je anketni upitnik. Prvi dio pitanja je o socio-demografskim podacima kao što su spol, dob, mjesečna primanja, obrazovanje, zaposlenost, prebivalište, bračno stanje. Drugi dio pitanja (ukupno 9 pitanja) se odnosio na suštinski predmet istraživanja- stavove ispitanika o Internet trgovinama u Hrvatskoj.
KeywordsInternet commerce e-business consumer attitudes
GranterUniversity North
Lower level organizational unitsUniversity centre Varaždin
Department of Communicology and Public Relations
PlaceKoprivnica
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Study programme typeuniversity
Study levelgraduate
Study programmePublic Relations
Academic title abbreviationmag. rel. publ.
Genremaster's thesis
Language Croatian
Defense date2015-03-12
Parallel abstract (English)
Internet sales made a real revolution in the buying and accessing consumer products and services. The more common way of trade allows customers transactions through various channels such as the Internet or a smartphone application. The aim of this study was to determine the attitude of the respondents and their shopping habits over the Internet. We wanted to first of all determine the habits of the respondents to the use of the Internet, they use the Internet every day or do not have this habit. After that we wanted to examine whether they had ever heard the term Internet commerce and whether they had ever bought over the Internet. Consequently, our aim was to determine what motivated them to purchase or not purchase over the Internet. The research problem is the lack of work offers Internet commerce and consumer preferences such as purchasing. The study was conducted at random in the period from 05.12. – 20.12. 2014, on a sample of 294 respondents. The survey instrument was a questionnaire. The first part of the question is about the socio-demographic data such as gender, age, monthly income, education, employment, residence, marital status. The second part of the question (total of 9 issues) relating to an essential item istraţivanja- attitudes toward Internet stores in Croatia.
Parallel keywords (Croatian)Internet trgovina elektroničko poslovanje stavovi potrošača
Resource typetext
Access conditionNo public access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:122:017685
CommitterJasna Kosić