Internet sales made a real revolution in the buying and accessing consumer products and services. The more common way of trade allows customers transactions through various channels such as the Internet or a smartphone application. The aim of this study was to determine the attitude of the respondents and their shopping habits over the Internet. We wanted to first of all determine the habits of the respondents to the use of the Internet, they use the Internet every day or do not have this habit. After that we wanted to examine whether they had ever heard the term Internet commerce and whether they had ever bought over the Internet. Consequently, our aim was to determine what motivated them to purchase or not purchase over the Internet. The research problem is the lack of work offers Internet commerce and consumer preferences such as purchasing. The study was conducted at random in the period from 05.12. – 20.12. 2014, on a sample of 294 respondents. The survey instrument was a questionnaire. The first part of the question is about the socio-demographic data such as gender, age, monthly income, education, employment, residence, marital status. The second part of the question (total of 9 issues) relating to an essential item istraţivanja- attitudes toward Internet stores in Croatia.