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master's thesis
Kreativnost kao dio brendiranja na odabranom primjeru
2019. urn:nbn:hr:122:649256
Storić, Petra
University North
University centre Koprivnica
Department of Media Design

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Storić, P. (2019). Kreativnost kao dio brendiranja na odabranom primjeru (Master's thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:649256

Storić, Petra. "Kreativnost kao dio brendiranja na odabranom primjeru." Master's thesis, University North, 2019. https://urn.nsk.hr/urn:nbn:hr:122:649256

Storić, Petra. "Kreativnost kao dio brendiranja na odabranom primjeru." Master's thesis, University North, 2019. https://urn.nsk.hr/urn:nbn:hr:122:649256

Storić, P. (2019). 'Kreativnost kao dio brendiranja na odabranom primjeru', Master's thesis, University North, accessed 22 November 2024, https://urn.nsk.hr/urn:nbn:hr:122:649256

Storić P. Kreativnost kao dio brendiranja na odabranom primjeru [Master's thesis]. Koprivnica: University North; 2019 [cited 2024 November 22] Available at: https://urn.nsk.hr/urn:nbn:hr:122:649256

P. Storić, "Kreativnost kao dio brendiranja na odabranom primjeru", Master's thesis, University North, Koprivnica, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:122:649256

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Metadata
TitleKreativnost kao dio brendiranja na odabranom primjeru
Title (english)Creativity as a part of a branding in slected example
AuthorPetra Storić
MentorSaša Petar (mentor)
Committee memberDarijo Čerepinko (predsjednik povjerenstva)
Committee memberSaša Petar (član povjerenstva)
Committee memberDean Valdec (član povjerenstva)
GranterUniversity North
(University centre Koprivnica)
(Department of Media Design)
Koprivnica
Defense date and country2019-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		FIELD OF ART
Applied Art
Abstract
Riječ Kreativnost koju čujemo sve češće postala je sve prisutnija u bilo kojem obliku poslovanja. Gotovo da ne postoji poslovni objekt koji ne pokušava pronaći adekvatna rješenja za poticanje kreativne i inovativne poslovne atmosfere. Različite su definicije pojma kreativnosti te su iste povezane. Često se koriste termini „novo“, „originalno“, „neobično“...itd. No, nije dovoljno ako je kreativna ideja samo dobra ideja, moramo imati na umu da se ona isto tako treba/mora provesti i biti upotrebljiva. Ovom diplomskom radu prvobitna ideja je predstaviti rezultate jednog istraživanja koje je rezultirano pregledom postojećih stanja, procjena potreba i mogućnosti razvoja kreativnosti kroz aspekt jedne svjetske poznate firme.
Abstract (english)
Creativity as part of branding in selected example We hear more and more often about "Creativity”, a word which became increasingly present in all forms of business. It is almost impossible to encounter a business entity which does not try to find adequate solutions to encourage creative and innovative business climate. There are different definitions of creativity, but all are intertwined. Usually they include terms like “new”, “original”, “unique”... etc. However, it is not enough for a creative idea to be a good idea, we must also bear in mind that it should/must be implemented and effective. The main purpose of the present thesis is to display the results of a research which dealt with the review of existing conditions, assessment of needs and possibilities for the development of creativity with regard to a world-famous company.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:649256
Study programmeTitle: Media Design
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra medijskog dizajna (magistar/magistra medijskog dizajna)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-03-26 12:01:58