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master's thesis
Metode manipulacije statističkim podacima u javnoj sferi
2021. urn:nbn:hr:122:074264
Cmrečki Mesek, Petra
University North
University centre Varaždin
Department of Communicology and Public Relations

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Cmrečki Mesek, P. (2021). Metode manipulacije statističkim podacima u javnoj sferi (Master's thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:074264

Cmrečki Mesek, Petra. "Metode manipulacije statističkim podacima u javnoj sferi." Master's thesis, University North, 2021. https://urn.nsk.hr/urn:nbn:hr:122:074264

Cmrečki Mesek, Petra. "Metode manipulacije statističkim podacima u javnoj sferi." Master's thesis, University North, 2021. https://urn.nsk.hr/urn:nbn:hr:122:074264

Cmrečki Mesek, P. (2021). 'Metode manipulacije statističkim podacima u javnoj sferi', Master's thesis, University North, accessed 09 November 2024, https://urn.nsk.hr/urn:nbn:hr:122:074264

Cmrečki Mesek P. Metode manipulacije statističkim podacima u javnoj sferi [Master's thesis]. Koprivnica: University North; 2021 [cited 2024 November 09] Available at: https://urn.nsk.hr/urn:nbn:hr:122:074264

P. Cmrečki Mesek, "Metode manipulacije statističkim podacima u javnoj sferi", Master's thesis, University North, Koprivnica, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:122:074264

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Metadata
TitleMetode manipulacije statističkim podacima u javnoj sferi
Title (english)Methods of manipulation of statistical data in public sphere
AuthorPetra Cmrečki Mesek
MentorDarijo Čerepinko (mentor)
Committee memberTvrtko Jolić (predsjednik povjerenstva)
Committee memberDarijo Čerepinko (član povjerenstva)
Committee memberGordana Lesinger (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Communicology and Public Relations)
Koprivnica
Defense date and country2021-03-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Komunikacija predstavlja ključan termin u odnosima s javnostima. Javno komunicirane teme dio su naše svakodnevice, a kohičina i protok informacija rastu strelovito iz dana u dan. Da bi se publika mogla snaći u moru informacija, odgovornost u objavljivanju i interpretaciji sadržaja upravo je u medijima i njihovom nastupu prema javnosti. Mediji kreiraju javno mnijenje stoga i pisani tekstovi moraju biti pisani vjerodostojno i istinito da publika ne bi bila zavedena iskrivljenim i djelomično prikazanim informacijama. Naravno da i publika ima ulogu u javnom komuniciranju i morala bi moći kritički donositi odluke o pročitanoj temi. Kao što rad prikazuje, manipulacije u objavljenim sadržajima su Geste i one mogu imati posljedice na društvo kao takvo. U dokazivanju manipulacija uvelike pomak statistika interpretacija obrađenih podataka koja dokazuje da ipak nije sve tako kako nam se čini na prvu. Primjeri koji su prikazani u ovom radu prikazuju najčešće manipulacije sadržajem objavljenim u medijima.
Abstract (english)
Communication is a key term in public relations. Publicly communicated topics are part of our daily lives, and the amount and flow of information is growing rapidly day by day. In order for the audience to find their way in the sea of information, the responsibility in publishing and interpreting the content lies precisely in the media and their performance towards the public. The media creates public opinion therefore written texts must be written credibly and truthfully so that the audience would not be misled by distorted and partially presented information. Of course, the audience also has a role in public communication and should be able to make critical decisions on the topic read. As the paper shows, manipulations in published content are common and they can have consequences for society as such. The statistical interpretation of the processed data helps a lot in proving the manipulations, which proves that not everything is as it seems to us at first. The examples presented in this paper show the most common manipulations of content published in the media.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:074264
Study programmeTitle: Public Relations
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra odnosa s javnostima (magistar/magistra odnosa s javnostima)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-06-25 08:50:14