The paper describes the complete production process of a presentational advertisement. First, the communication with the customer is described, then development of the idea, according to which further items such as the selection of necessary equipment, the recording order, the desired additional effects in post-production and the like are determined, which are gradually described. Insertion of an accompanying background voice was agreed to, that would indicate the possibilities of the product, for which two parallel texts were written for two similar variants of the advertisement. Also, due to the need for aerial footage, cooperation with a drone operator for its filming was agreed upon. After the recording of the video material, the overall processing of the frames, colors, sound, and 3D effects was done in the editing program in order to be able to deliver finished videos to the customer. It is important to note that own logos were added at the beginning, ending and throughout the video itself to give its audience a reference and create awareness of the availability of similar video production services for their potential marketing needs. The paper is written in a way to explain and make approachable the provision of low-budget video production services to people potentially interested in self-employment in this sector, or to smaller agencies that are thinking about expanding their services.