The purpose of this paper is to acquaint the reader with contemporary digital marketing communication channels, their characteristics, and the advantages they can bring to a company in the business environment and market it operates in, with a focus on the construction sector in the Republic of Croatia and the companies operating in that market. We are currently in a business environment characterized by its most important feature—digitization. Companies and entrepreneurs must make decisions faster than ever. The power of the internet has enabled consumers to have a faster and simpler way to meet their needs, such as searching for information, processing it, interpreting it, and making final decisions, for example, buying a property. Similarly, the internet has allowed companies offering their services or products to present them in more innovative ways to clients. Significant changes are no longer happening on an annual or monthly basis but even on a daily basis. Timely recognition and response to opportunities or threats are crucial for growth and survival. Digital marketing utilizes electronic channels to present products or services in the market. The main goal of digital marketing channels is to attract customers and enable interaction with the brand through digital media. Digital marketing strategies are based on the principles of traditional forms of marketing, adopting them and using the opportunities and challenges offered by digital channels. This paper highlights the importance of digital marketing for both companies and consumers. We explore the impact of digital marketing on sales. Additionally, the differences between the traditional approach to marketing and digital marketing will be explained.