In the theoretical part of this work we will speak about the concept of luxury and luxry products, wich is permeated all aspects of social and business life, for both the company and individuals, whom by using luxury prodatcs „earn“ certan status and recognition in social and business life. Opinion of the others is very important for every individual in all aspects of social na business life, weather the individal have or don't have certan status in particular social class. When we concider all the aspects we understand that the individual will become more demanding and more informed about the products that interest them, and can create a certan image in his/hers social and business life. This work brings critical analysis, specifity and theoretical knowlege of the field of supply and demand for certan products, and show us how certan exceptations suppy and demand can effect consumer behaviour. The final goal of the resarch in this work is to examine the behavior of consumers, concidering their spending ability and different age, and determine the factors that play a key role in forming their opinions on the product itself. The resarch was conducted trough a questionare to a random sample of six respondents in city of Zagreb, in front of the shop on wich conduceted the survey.