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master's thesis
Analiza apela oglašavanja i njihov utjecaj na ponašanje potrošača
2017. urn:nbn:hr:122:276454
Šubić, Marinela
University North
University centre Varaždin
Department of Business Economics

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Šubić, M. (2017). Analiza apela oglašavanja i njihov utjecaj na ponašanje potrošača (Master's thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:276454

Šubić, Marinela. "Analiza apela oglašavanja i njihov utjecaj na ponašanje potrošača." Master's thesis, University North, 2017. https://urn.nsk.hr/urn:nbn:hr:122:276454

Šubić, Marinela. "Analiza apela oglašavanja i njihov utjecaj na ponašanje potrošača." Master's thesis, University North, 2017. https://urn.nsk.hr/urn:nbn:hr:122:276454

Šubić, M. (2017). 'Analiza apela oglašavanja i njihov utjecaj na ponašanje potrošača', Master's thesis, University North, accessed 14 November 2024, https://urn.nsk.hr/urn:nbn:hr:122:276454

Šubić M. Analiza apela oglašavanja i njihov utjecaj na ponašanje potrošača [Master's thesis]. Koprivnica: University North; 2017 [cited 2024 November 14] Available at: https://urn.nsk.hr/urn:nbn:hr:122:276454

M. Šubić, "Analiza apela oglašavanja i njihov utjecaj na ponašanje potrošača", Master's thesis, University North, Koprivnica, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:122:276454

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Metadata
TitleAnaliza apela oglašavanja i njihov utjecaj na ponašanje potrošača
Title (english)Analysis of appeal and their impact on consumer behaviour
AuthorMarinela Šubić
MentorTanja Kesić (mentor)
Committee memberGoran Kozina (predsjednik povjerenstva)
Committee memberAnica Hunjet (član povjerenstva)
Committee memberTanja Kesić (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Business Economics)
Koprivnica
Defense date and country2017-02-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Apeli se u oglašavanju koriste još od 18. stoljeća pojavom prvih masovno tiskanih novina. U to vrijeme proizvođači u oglašavanju ističu racionalnu korist svojih proizvoda (opipljive vrijednosti i kakvoća). Prava kreativna revolucija u oglašavanju događa se krajem pedesetih godina prošlog stoljeća kada opipljive vrijednosti proizvoda prepuštaju mjesto neopipljivima. Izbor apela temelji se na potpunom poznavanju tržišta i uvjeta na njemu, ciljne skupine potrošača, te njihovih motiva i reakcija. U radu se ukazuje na analizu apela oglašavanja te na njihov utjecaj na ponašanje potrošača. Cilj rada je ukazati na ulogu apela u oglašavanju te na podjelu apela da bi se zaključilo koji apel u kojem trenutku upotrijebiti pri oglašavanju, zastrašivanju, iskazivanju ljubavi itd.
Abstract (english)
Appeals in advertising used since the 18th century when the first mass printed newspapers. At the time, producers in advertising emphasize rational benefit of its products (tangible value and quality). The true creative revolution in advertising occurs at the end of the fifties when the tangible value of the product give way to somewhat intangible. Selection of appeal is based on a thorough knowledge of the market and the conditions on it, the target group of consumers and their motivations and reactions. The paper points to the analysis of advertising appeals and their impact on consumer behavior. The aim is to point out the role of appeals in advertising and the distribution of Appeal to conclude that the appeal in time to use for advertising, intimidation, expressing love, etc..
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:276454
Study programmeTitle: Business Economics; specializations in: Tourism and International Trade
Course: Tourism and International Trade
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-03-16 16:48:28