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master's thesis
Oglašavanje usmjereno prema djeci posredstvom multimedija
2017. urn:nbn:hr:122:493786
Potočnjak, Daniela
University North
University centre Varaždin
Department of Business Economics

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Potočnjak, D. (2017). Oglašavanje usmjereno prema djeci posredstvom multimedija (Master's thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:493786

Potočnjak, Daniela. "Oglašavanje usmjereno prema djeci posredstvom multimedija." Master's thesis, University North, 2017. https://urn.nsk.hr/urn:nbn:hr:122:493786

Potočnjak, Daniela. "Oglašavanje usmjereno prema djeci posredstvom multimedija." Master's thesis, University North, 2017. https://urn.nsk.hr/urn:nbn:hr:122:493786

Potočnjak, D. (2017). 'Oglašavanje usmjereno prema djeci posredstvom multimedija', Master's thesis, University North, accessed 25 January 2025, https://urn.nsk.hr/urn:nbn:hr:122:493786

Potočnjak D. Oglašavanje usmjereno prema djeci posredstvom multimedija [Master's thesis]. Koprivnica: University North; 2017 [cited 2025 January 25] Available at: https://urn.nsk.hr/urn:nbn:hr:122:493786

D. Potočnjak, "Oglašavanje usmjereno prema djeci posredstvom multimedija", Master's thesis, University North, Koprivnica, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:122:493786

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Metadata
TitleOglašavanje usmjereno prema djeci posredstvom multimedija
Title (english)Advertising directed to children through multimedia
AuthorDaniela Potočnjak
MentorTanja Kesić (mentor)
Committee memberGoran Kozina (predsjednik povjerenstva)
Committee memberAnica Hunjet (član povjerenstva)
Committee memberTanja Kesić (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Business Economics)
Koprivnica
Defense date and country2017-03-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Rad se bavi tematikom iz područja ekonomije i marketinga povezujući teorijsku osnovu na temelju stručne literature sa praktičkom analizom temeljeno na istraživanju koje je provedeno o oglašavanju usmjereno djeci posredstvom multimedija. Kroz osnovne pojmove i strukturu medija objašnjeni su utjecaji koji oglašavačke poruke imaju na djecu u najranijoj životnoj dobi. U radu se definiraju djeca kao potrošači, zatim oglašavanje koje je njima namijenjeno s ciljem kreiranja oglašavačkih poruka koje utječu na ponašanje djece kao potrošača odnosno na prodaju proizvoda i/ili usluga. S ciljem provjere navedenih teorijskih postavki i radova ostalih autora, za potrebe ovog diplomskog rada provedeno je istraživanje na prigodnom uzorku kako bi se testirali postavljeni ciljevi.
Abstract (english)
This paper workdeals with topics in the field of economics and marketing, linking the theoretical basis from professional literature with practical analysis based on research - advertising directed to children through multimedia. Here are explained impacts of advertising messages on children at early ages and further, through basic concepts and structure of the media. This paper defines children as consumers and advertising that is intended for them, so in the end advertising message could be formed and be influential on sale of specific products and/or services. In order to get realistic results of the research I have included as many participants as I could so the sample would be more appropriate.This paper defines children as consumers and advertising that is intended for them so in the end advertising message could be formed and it could have influence on sale of specific products and/or services.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:493786
Study programmeTitle: Business Economics; specializations in: Tourism and International Trade
Course: Tourism and International Trade
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-03-29 14:29:34