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undergraduate thesis
Ponašanje potrošača tokom donošenja odluke o kupnji
2017. urn:nbn:hr:122:330186
Štefanic, Martina
University North
University centre Koprivnica
Department of Business and Management

Cite this document

Štefanic, M. (2017). Ponašanje potrošača tokom donošenja odluke o kupnji (Undergraduate thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:330186

Štefanic, Martina. "Ponašanje potrošača tokom donošenja odluke o kupnji." Undergraduate thesis, University North, 2017. https://urn.nsk.hr/urn:nbn:hr:122:330186

Štefanic, Martina. "Ponašanje potrošača tokom donošenja odluke o kupnji." Undergraduate thesis, University North, 2017. https://urn.nsk.hr/urn:nbn:hr:122:330186

Štefanic, M. (2017). 'Ponašanje potrošača tokom donošenja odluke o kupnji', Undergraduate thesis, University North, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:122:330186

Štefanic M. Ponašanje potrošača tokom donošenja odluke o kupnji [Undergraduate thesis]. Koprivnica: University North; 2017 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:122:330186

M. Štefanic, "Ponašanje potrošača tokom donošenja odluke o kupnji", Undergraduate thesis, University North, Koprivnica, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:122:330186

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Metadata
TitlePonašanje potrošača tokom donošenja odluke o kupnji
Title (english)Consumers behavior during making purchasing decisions
AuthorMartina Štefanic
MentorAna Mulović Trgovac (mentor)
Committee memberAna Globočnik Žunac (predsjednik povjerenstva)
Committee memberIgor Klopotan (član povjerenstva)
Committee memberAna Mulović Trgovac (član povjerenstva)
GranterUniversity North
(University centre Koprivnica)
(Department of Business and Management)
Koprivnica
Defense date and country2017-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U radu se opisuje marketing i ponašanje potrošača. Na samome početku definira se marketing i njegova obilježja. Nakon samoga marketinga bitno je upravljanje marketingom i njegove funkcije i podjele. Upravljanje marketingom ima šest važnih koncepcija od kojih se sastoji a to su: koncepcija proizvodnje, koncepcija proizvoda, koncepcija prodaje, koncepcija marketinga, koncepcija potrošača i koncepcija društvenoga marketinga. Osim marketinga važno je ponašanje potrošača koje je jako povezano s marketingom. Ponašanje potrošača smo podijelili na tri čimbenika koji ga čine. Detaljno je opisan proces donošenja odluke o kupnji. Kod procesa donošenja odluke o kupnji opisane su sve faze koje pokazuju kako se potrošači odnose tokom kupnje. Važno je istaknuti istraživanje o ponašanju potrošača te kako se ispitanici ponašaju tokom kupovine. Kod istraživanja možemo vidjeti da su žene najčešće osobe koje najviše kupuju. Kroz istraživanje smo mogli vidjeti kako se ponašaju tokom kupovine, te što je po njima jako važno kada kupuju određene stvari. Važno je da obrate pozornost kako se osoblje odnosi prema potrošačima te kako su zadovoljni odabranim proizvodom kojega kupe.
Abstract (english)
This article describes the marketing and behavior of consumers. At the very beginning, marketing and its features are defined. After marketing, marketing management and its functions and divisions are essential. Marketing management has six important concepts, consisting of: concept of production, concept of product, concept of sales, marketing concepts, consumer concepts and concepts of social marketing. Apart from marketing, consumer behavior is very important to marketing. We divide consumer behavior into three factors that make it. The purchase decision process is described in detail. In the process of making a purchase decision, all phases that show how consumers relate to the purchase are described. It is important to highlight consumer behavioral research and how the respondents behave during the purchase. In research we can see that women are most often the people who buy the most. Through the research we could see how they behave during the shopping, and what is really important when buying certain things. It is important to pay attention to how the staff relates to consumers and how satisfied they are with the selected product that they buy.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:330186
Study programmeTitle: Business and Management in the Media
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/ prvostupnica (baccalaureus/ baccalaurea) poslovanja i menadžmenta u medijima (stručni/a prvostupnik/ prvostupnica (baccalaureus/ baccalaurea) poslovanja i menadžmenta u medijima)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-02-27 13:31:58