Internet and web portals nowadays becoming increasingly important segment of the business enterprise, and thus the opportunity for additional profits through advertising. The rapid development of information and information technologies and systems requires constant monitoring of news on the Internet. It is impossible to enumerate areas of interest, but we can quite generally estimate that the news certainly relate to new technologies. Therefore, and experience frequent changes in systems integration and search, especially in the construction of a search. The value and size of the Web portal Automobili.hr depends on many factors which are used in the search. If such people want the best results in finding data, and as builders of Web portals and Web pages, it is clear that we must take into account the constant changes and improvements to the Web. The aim of the web portal is that such a concept is transferred to our product or idea in order to create competitive advantage. We have used many sources of information for the purpose of better presentation of this topic. In the end, we have a conclusion that quality and good content management and all additional segments that include statistical analysis, increasing the impact on the number of views, and adapting to the market demand often lead to the changes that are required for more informed individuals.