Title Politika na lokalnoj razini i etika odnosa s javnošću
Title (english) Local-level politics and ethics of public relations
Author Kristina Kovač
Mentor Tvrtko Jolić (mentor)
Committee member Darijo Čerepinko (predsjednik povjerenstva)
Committee member Tvrtko Jolić (član povjerenstva)
Committee member Anita Jeličić (član povjerenstva)
Granter University North (University centre Varaždin) (Department of Communicology and Public Relations) Koprivnica
Defense date and country 2019-03-15, Croatia
Scientific / art field, discipline and subdiscipline SOCIAL SCIENCES Information and Communication Sciences Public Relations
Abstract Komunikacijski profesionalci, često podliježu kritičkom istraživanju ne samo prema vanjskim javnostima već i unutarnjim, te se nalazimo u stanju konstantnog preispitivanja moralne dimenzije naših života. Iz tog razloga vrlo je bitno prepoznavanje etičkih pitanja, odnosno moramo biti u stanju vjerovati jedni drugima da ćemo se pridržavati sporazuma ako to i nije u našem interesu.
Za potrebe diplomskog rada provedena su dva različita pristupa u istraživanju. Prvi instrument za prikupljanje podataka bio je nestrukturirani intervju načelnika Općine Sveti Đurđ i djelatnika Općine. Intervjuom su se pokušala dobiti dublja razmišljanja o problemu, odnosno dobiti mišljenje o međusobnom odnosu viđenja informiranosti mještana Općine Sveti Đurđ.
Istraživanje je bilo provedeno i putem anketnog upitnika, po principu „podijeli pa skupi“. U istraživanju su sudjelovala 100 ispitanika iz područja Općine Sveti Đurđ gdje su se nastojali dobiti stavovi mještana Općine Sveti Đurđ o etičnosti općinske uprave, odnosno pridržavanje etičkih normi. Također, nastojalo se uvidjeti predodžba mještana o informiranosti o radu općinske uprave, tj. omogućuje li Općina Sveti Đurđ pravovremeno, točno i jasno informiranje svojih mještana o radu lokalne samouprave. Intervju i anketiranje provedeno je tijekom veljače 2019. godine.
Istraživanje je pokazalo da su stavovi mještana prema etičnosti općinske uprave Općine Sveti Đurđ jako povoljni. Naime, skoro polovica ispitanika, odnosno 43% smatra da se općinska uprava Općine Sv. Đurđ ponaša u skladu s etičkim normama. Nadalje, mještani Općine Sv. Đurđ smatraju da djelatnici Općine obavljaju svoj posao u skladu s iskustvom, znanjem i kompetencijama, kao i da djelatnici profesionalno ljubazno i nepristrano postupaj prema mještanima. Mještani su kroz anketu pokazali da Općina u punoj mjeri pokazuje namjeru da istinito, pravovremeno i jasno informira mještane o svom radu i da podržavaju način na koji su informirani u Općini Sv. Đurđ. Također, mještani smatraju da djelatnici pri obavljanju dužnosti primjenjuju stručno znanje tako da građanima pomažu ostvarivati njihova prava postupajući pritom u skladu s načelom zakonitosti i načelom zaštite javnog interesa.
Percepcija općinske uprave, odnosno načelnik Općine smatra da su mještani dosta informirani o radu Općine SV. Đurđ. Isto tako, smatra da za veće informiranje mještana nije potrebno kao ni da bi se ulagalo u odnosne s javnošću jer on obavlja te poslove jako dobro. Potvrđeno je da etički kodeks ne postoji, ali da ni nije potreban jer kako načelnik i djelatnik kažu međusobni odnosi su dobri. Neverbalnom komunikacijom stekao se dojam da se ne pridaje velika pažnja međuljudskim odnosima, već je bitno da svatko od njih radi svoj posao.
Abstract (english) Communication professionals are often subject to critical research not only to external audiences but also to the internal, and we are in a state of constant re-examination of the moral dimension of our lives. That is why it is very important to recognize ethical issues, that is, we must be able to trust each other that we will abide by the agreement if it is not in our interest. Two different approaches to the research were conducted for the purpose of the thesis. The first instrument for collecting the data was an unstructured interview of mayor of Sveti Đurđ and employees of the municipality. Interview tried to get deeper thoughts about the problem, respectively get an opinion about mutual relationship seeing information the locals of Sveti Đurd municipality. Research was conducted and through survey questionnaire, by principle "divide and collect". The survey was attended by 100 respondents from the area of Sveti Đurđ municipality where they were trying to get opinions local people of Sveti Đurđ municipality, about ethics municipal administration, apropos adherence ethical standards. Also, they were trying to find out the image of the locals about information on the work of the municipal administration, enables the Municipality of Sveti Đurđ duly, accurate and clear information of their local people about the work of local self-administration. Interview and survey questionnaire was carried out in February 2019. Research has shown that's the attitudes locals according to the ethics of the municipal administration of the Municipality of Sveti Đurđ, very favorable. Almost half of respondents, or 43%, believe that the municipal administration of the Municipality of Sv. Đurđ behaves in accordance with ethical standards. Furthermore, residents of the Municipality of Sv. Đurđ believe that the employees of the Municipality perform their work in accordance with their experience, knowledge and competences, as well as that the employees are professionally friendly and impartial treat the locals. The locals showed through the survey that the Municipality fully approve the intention to tell the locals about their work in a true, timely and clear manner and to support the way they are informed in the Municipality of Sv. Đurđ. Also, local people consider that employees perform professional expertise in performing their duties by helping citizens to exercise their rights while acting in accordance with the principle of legality and the principle of the protection of public interest. The Mayor of the municipality considers that the locals are sufficiently informed about the work of the Municipality of Sv. Đjurđ. It also considers that for greater information of the locals it is not necessary either to invest in public relations because he doing these jobs very well. It has been confirmed that the code of ethics does not exist, but it is not needed because both the mayor and the employee say the interrelationships are good. Nonverbal communication got the impression that does not pay great attention to interpersonal relationships, but it is important that each of them is doing their job.
Keywords
odnosi s javnošću
etika
politika
lokalna uprava
Općina Sveti Đurđ
Keywords (english)
public relations
ethics
politics
local administration
Municipality of Sveti Đurđ
Language croatian
URN:NBN urn:nbn:hr:122:910643
Study programme Title: Public Relations Study programme type: university Study level: graduate Academic / professional title: magistar/magistra odnosa s javnostima (magistar/magistra odnosa s javnostima)
Type of resource Text
File origin Born digital
Access conditions Open access
Terms of use
Created on 2019-04-08 08:37:14