The beauty and decorative cosmetics industry is rapidly evolving, with packaging of cosmetic products playing a significant role in product differentiation. It serves as an essential part of the product's identity, encompassing both functional and marketing roles. An integral segment of the beauty and cosmetics industry is the realm of perfume products. Perfume packaging constitutes an integral component of the overall product presentation. Packaging is the first thing a customer sees displayed on retail shelves. Perfume bottles differ based on the intended use of the fragrance, with colors being a pivotal aspect of packaging that impacts consumers. The design of the packaging represents the product and must capture the customer's interest to encourage them to sample and eventually purchase the perfume. The packaging of perfume products has the dual task of meeting consumer needs and expectations while simultaneously providing protection and brand promotion. Aside from its aesthetic appeal, packaging also fulfills a functional role; the bottle must be well-crafted to preserve the contents. The influence of packaging on consumers in the cosmetics industry is inevitable. Hence, this research aims to determine whether the appearance of packaging influences consumers and their perception of the product. The study seeks to ascertain whether women are more influenced by packaging design compared to men. Additionally, it aims to examine whether individuals with varying levels of education statistically differ in their susceptibility to the influence of packaging when making purchasing decisions for perfume products. Furthermore, the research explores whether the originality of packaging impacts the decision to purchase perfume as a gift. To gather answers to these inquiries, a survey was conducted with the voluntary participation of 100 respondents. The statistical analysis of the collected responses partially confirmed the significant role of packaging in purchase decisions and consumer perception of products. Packaging holds a powerful role in communication and information dissemination. Product packaging is an integral component of a brand's identity, attracting consumers and aiding in distinguishing perfumes in the realm of mass consumption. The significance of packaging as a communication and marketing medium is continually evolving, and its influence on consumers remains constant and comprehensive.