Digital marketing is a modern approach to promoting products, services or brands through digital channels such as websites, social networks, email, search engines and other online media. A digital marketing campaign encompasses strategic planning, content creation and targeted advertising to reach a target audience, increase brand awareness, drive sales or achieve other marketing achievements. It includes various elements such as SEO optimization, social media, email marketing and paid ads to create an effective and measurable campaign adapted to the digital environment. This thesis examines an example of a marketing campaign in the context of the Croatian cosmetics industry, Olival. The Olival company has been producing natural cosmetics for 29 years and is distinguished by an assortment containing more than 170 products. Their quality is confirmed by the NATRUE certificate, which is also the first in the Republic of Croatia. The campaign is based on strategies focused on sustainability and natural cosmetics. The goals of the campaign include increasing brand awareness, promoting products from the Sun and Smilje collection, and educating the target audience about the benefits of natural cosmetics. The paper outlines the goals and advertising strategies, as well as creative solutions for this marketing campaign. For a better introduction to the cosmetics industry and their marketing, an interview was conducted with the brand manager.