In the contemporary world, customer satisfaction is becoming increasingly important for a business to thrive. By conducting consumer behavior analyses, we are able to study consumers’ expectations and gain insight into what gives them the highest level of satisfaction. Seeing how customers purchase a certain kind of experience and wish to feel comfortable and welcome in stores, sellers ought to focus more on elements of sensory branding, all the while keeping in mind the price to quality ratio. Almost every day do marketing divisions discover novel ways and means to attract customers. Nowadays, when consumers are part of a highly demanding category, branding forces have difficulties in finding new ways to imbue them with strong impressions of products and retail spaces. In the desire to incite a feeling in a consumer’s consciousness, it is becoming increasingly important to employ sensory branding which is focused on basic human senses, therefore directly targets consumers’ behavior and emotions. Sensory branding has a strong impact on consumers, which lends it power over their emotions and reactions. Sensory branding accounts equally for the fragrances in the retail space which have to be pleasant, the soothing music, the colors of the walls which have to lend the space a refreshing quality, as well as the way merchandise is organized and the overall neatness of the retail space. Aside from the organization of work and merchandise arrangement within the retail space, customer service is also vital to success, including the very manner in which customers are served. The interior and retail space organization are of great importance, but the most important goal is for the customer to leave the store fully satisfied and enthusiastic with the desire to return to the shop.