Clothing and communication are subjects that have always intrigued many theorists and researchers. The aim of thesis is to find out what is the level of awareness of people on social network Facebook regarding that the clothes are not just clothing but also means of communication and to find out opinions of the users of social network Facebook on their own communication through clothing and perception of others. Hypothesis are formed on the basis of questions: do the opinions of users of social network Facebook on communicating through clothing vary to a greater extent by age or gender, which gender gives greater attention to adjusting clothing to specific situation, are there any differences between using the clothing as a refelection of personality in different age groups, are there any differences between using the clothing as a social status in different age groups and do the users of social network Facebook consider colors of clothing as means of communication. Primary data was collected through an electronic questionnaire which was distributed through the social network Facebook in the period from 15th to 26th of December 2014. The results have shown that four stated hypothesis are correct, i.e. the hypothesis that opinions of Facebook users on communicating through clothes vary more by gender than by age, that female Facebook users give more attention than the male users to the selection of clothing and adjusting it to the specific situation, that older Facebook users give more attention than younger users to the simbolic function of clothing as a social status and that Facebook users, regardless of the age or gender, consider the color of clothing as means of communication. The hypothesis that younger Facebook users give greater attention to the simbolic function of clothing as an expression of their personality than the older users has not been confirmed.