A business plan is a written document that contains a detailed analysis of investment in the business, future business results, and alternative solutions to possible risk situations brought by the future. The business plan not only describes the company, its current state and future development, but by its very design, content and balance can indicate to investors what are the possible weak points of the project. Therefore, a business plan is a very serious and professional document that requires careful preparation and requires knowledge, professional approach, a lot of time spent on data collection and analysis, serious assessments and forecasts, market and competition analysis. The business plan has three main purposes: the formation of a strategic plan for future business initiatives, which serves as a retrospective measure of business success and these are expansion plans, and an explanation of the business for the purpose of raising capital. A good business plan should set out all the anticipated costs and possible pitfalls of any decision a company makes. The paper makes a business plan for investing in a holiday home "Vila Dora" on the wine-growing hill of Toplički gorje, which offers a beautiful view of Varaždin and the rivers Plitvice and Drava. "Villa Dora" in a modern, but with elements of traditional Zagorje style will provide guests with comfort and quality, and above all peace and quiet from the daily city crowds.