Visual identity is a system that contains a set of symbols, icons, images and colors that are used to define the visual appearance of a company and its products. It is a design solution that combines graphic symbols and words that visually represent a company, product or service. It is the entire look of your company, from promotional materials, the layout of the business premises, the layout of packaging and labels to these well-known visual elements such as logos, mobile applications, catalogs, etc. Logos are used to represent a specific organization or company through a visual image that is easy to understand and recognize. A logo generally includes symbols, stylized text, or both. Logos are often created by graphic artists in consultation with the company and marketing experts. As a key part of an organization's identity, a logo must attempt to communicate the essence of the company's brand or what the organization stands for. This is why designing a logo is a critical job for a graphic designer and is often a creative process that requires research and consultation. For international organizations, cultural differences in symbolism or color association must be taken into account. The logo is not intended to explain or directly sell the company. Rather, its sole purpose is to identify the company in a way that is memorable and familiar.