Video streaming subscription services are transforming the way consumers access products and services (video content), which significantly affects their consumer habits and decisions. Because of these dynamics, accurately assessing the impact of these models on consumer behavior becomes challenging. This research analyzes various aspects of the use of video streaming subscription platforms, including consumer perception, their preference for certain platforms, factors influencing user satisfaction, and possible differences in consumer behavior among different subscription service sectors. The goals of the research are to examine users' perception of streaming platforms, analyze the impact of these services on consumer habits, identify key factors that shape consumer decisions, and investigate differences in consumer behavior on different platforms. The research hypotheses are aimed at understanding how subscription business models, especially in the context of digital video platforms, influence consumer behavior and decisions. Through the analysis of aspects such as user perception, preferences for different platforms, key satisfaction factors and differences in consumer behavior, the paper will deal with a detailed examination of the role of subscription services in the modern market. Special attention will be paid to understanding the factors that shape users' decisions, including price sensitivity, flexibility in using services, and the value that users attach to certain content. The research will include analyzes of consumer perception of video streaming services, the impact of these services on consumer habits, and consideration of different strategies that platforms can apply to retain users in a dynamic digital environment. The analysis will also include consideration of offer personalization and content quality, which are key factors in subscription decisions. Through all these aspects, the paper aims to provide a comprehensive insight into the interaction between digital services, consumer preferences and business strategies, and their impact on the market. The results of the research are expected to offer practical guidance for platforms that want to optimize their offer and attract a wider user base, contributing to a better understanding of trends and innovations in subscription business models.