Socially responsible business, recognized as a general trend in the business world, plays a key role in the company itself, but also in the components that make up a particular company. Socially responsible business as a social movement affects the construction and development of a very important element that distinguishes a company from others, which is its image. Through various activities, socially responsible business strengthens the image, but also the company. The image as the first impression of the wider or closer public about the company brings a number of advantages for the company only if it is positive. The combination of successfully implemented socially responsible business and image can only strengthen the company's competitive advantage. The direct influence of socially responsible business on the image promotes a social approach towards the community and the entire society, which aims to create a positive perception in the eyes of the wider and closer public. Socially responsible business, in addition to influencing the building of the image, also has a cause-and-effect effect on the building of identity and reputation. Socially responsible business has a very important function in creating a competitive advantage because it is precisely with all its activities and elements that a competitive advantage is created in terms of image, reputation and identity. The paper primarily tries to analyze the theoretical background of socially responsible business and the research tries to show the importance of socially responsible business for the image of the company.