Many organizations start their communication activities in intuitively way or repeat the same communication project from one year to another without analyzing the results. Altough, this „strategy“ by principle-„it's better to have any that no strategy“ in relationships with community, those organizations could not understand that these exact strategies are loss of time, energy and money on communication activities which are not relevant anymore, which oppose to each other or don't correspond with goals of organization. Through the main research question which is imposed based on litelature, lectures on topic of Social responsible business, articles published on topic of citizens communications with units of local government and research which is objective of thesis, we got the most effective way of communications between town administrations and local community in Istrian county The research was conducted through online and telephone pole conceived of questions and offered answers which related to social-demographic data in first, general second part and on more complicated questions and answers in special part which was directed towards relations between town administrations and citizens according to place where they live and act.