This paper analyses the influence of popular culture on the attitudes and habits of respondents regarding beauty standards. Qualitative and quantitative methods were applied. An analysis of the existing literature and a survey with a sample of 249 respondents were conducted to answer four research questions. The survey results were processed with elementary statistical techniques such as arithmetic mean and t-test. The paper showed that respondents are aware of the impact that popular culture has on their perception of beauty. It was also concluded that respondents are not inclined to buy products or strictly diet to meet these beauty standards. Differences in attitudes were found based on the gender of the respondents, from which it can be concluded that women are more susceptible to the negative influence of popular culture than men, but not in all segments as is often suggested by the existing literature. The analysis of the survey also found that the negative impact of popular culture and beauty standards it imposes has a more negative impact on respondents that spend more time on social media. In addition to the time spent on social media, the use of social media as the main source of information on current events proved to be a similarly negative factor. The paper concludes that further research could focus on the influence of popular culture on a larger sample in different countries because most of the analyzed sources are focused on research within one country.