The topic of this paper is the creation of an advertising campaign on the example of craft brewery Forum. The world's most famous companies invest a large part of their budget in advertising. The reason for this is that they recognise that proper, accurate and regular advertising creates brand and market recognition. Most importantly, it attracts potential costumers. This paper will explain what is advertising, its division, the media used to convey a particulate message. We will explain the concept of craft beer, when its movement appeared in our country and what is the situation on the beer market. In the second part, a detailed plan of the advertising campaign for the craft brewery Forum and their product Forum lager beer will be made. Examples of ads on social networks, web portals, outdoor advertising and promotional materials will me displayed. Finnaly, the analytics of posts on the social networks of the brewery Forum will be analyzed and the importance of regular and creative managment of social networks as a type of advertising will be commented on.