Crowdfunding is part of an alternative way of financing. It was developed at the beginning of the 21st century, since then it has been constantly developed and in the last decade it has become an increasingly influential method of financing. Some of the most important reasons for its development are certainly the rise of global markets, the lack of flexibility with established traditional sources of financing, and the reduction of financing costs. It is a very transparent form of financing where you can see exactly how much money has been collected for each individual project and how many people have participated in the financing of the project at any time via the online platform. The crowdfunding platform is an online service that connects project owners and their potential investors. There are different crowdfunding models that define the relationship with investors. The most basic division of crowdfunding is into two groups: crowdfunding with financial return and crowdfunding without financial return. Like any other source of financing, crowdfunding has certain disadvantages. Some of the disadvantages are certainly numerous opportunities for fraud and money laundering, the absence of a secondary market, a different approach from the traditional one, and the possibility of fraud. Unlike traditional investing, with crowdfunding potential investors do not have personal contact or any greater knowledge than what is published on the crowdfunding platform itself, there is very little possibility of checking the origin of the money, so even in this way, in certain situations, the illegal origin of the money and money laundering can be suspected. Crowdfunding in the Republic of Croatia began to develop more significantly in the last few years, but it is not at the level of development as it is in foreign developed countries. Some of the most significant reasons for slower development are certainly the relatively small number of inhabitants, poor IT literacy and mistrust of electronic business. The potential for further development of crowdfunding in Croatia is great, its popularity is growing mainly due to easier access to the global market. The aim of this thesis is to investigate the knowledge of individuals about the possibilities of financing entrepreneurial ventures in the Republic of Croatia and investing in other people's projects through crowdfunding.