This paper will analyze the problem of journalism that has become noticed in Croatia. The paper analyzes the concept of negative bias as one of the key factors for reducing news consumption and other problems that cause it, news avoidance and its types and causes. This paper also presents a solution to this problem with a new journalistic initiative originating in Denmark - constructive journalism. The paper is organized into several chapters within the theoretical and research part. The goal of the paper is to point out the problem itself and offer solutions, as well as to show statistically part of the factors that influence the avoidance of news in Croatia. The theoretical part deals with the concepts of news avoidance, news avoiders, negative bias, constructive journalism and problems that lead to news avoidance. In the research part of the paper is analyzed trust in Croatian media, media consumption over a certain period and presented the survey respondents' perception of avoiding the news. At the very end of the paper, the theoretical part and research part of this paper will be compared with hypotheses that will be confirmed or refuted.