This thesis focuses on the packaging design for a limited edition of Franck teas in three different flavors: strawberry, blueberry, and pear. The primary goal of this design is to demonstrate how an everyday product like tea can be transformed into a luxurious and special item. The packaging for each type of tea not only corresponds to the flavor it represents but also uses visual elements and colors specific to strawberry, blueberry, and pear, emphasizing the uniqueness and exclusivity of each product. The design is conceived to convey a sense of sophistication and pleasure to consumers, making the tea-drinking experience a special ritual. From a design practice perspective, it is important to understand that packaging today is not just a protective covering for the product; it is a powerful communication tool that creates a connection between the brand and the consumer. In this specific case, the goal is not only to attract attention on the shelves but also to establish an emotional connection with the product, which is perceived as more than just an ordinary beverage. The process of designing this packaging required a detailed analysis and thoughtful consideration of visual symbols and colors that evoke associations with the flavors of strawberry, blueberry, and pear. The careful selection of colors, textures, and typography plays a key role in creating a sense of luxury and exclusivity. Each design element is carefully integrated to achieve a harmonious and recognizable visual identity for the product, which not only reflects the quality of the tea but also enhances the overall perception of the brand. Designing packaging that successfully communicates these values requires a deep understanding not only of aesthetics but also of consumer psychology. Through this thesis, I will explore how visual elements can tell a story and create an emotional response in consumers, making the product not only functional but also aesthetically appealing.