The final paper on "Communication of brands using promotional constants based on semi-automatic screen printing" is dedicated to one of the methods of transferring elements that communicate key messages to consumers on a surface known as a promotional product. This is a method of permeable printing or screen printing. Permeable printing may not be the most financially popular printing method, since some of the materials needed to make a finished product are not financially available for everyones pocket but is still a very important method in the graphics industry. Through the history of mankind, with the development of different media for people's communication, it turned out that printing as a media revolutionized the transmission of messages between the sender and the recipient of the message and the new media that appeared are still unable to completely replace it. Communication between the promotional constant used to communicate the message of the brand to the consumer is important for the sale of goods and / or services to the final consumer, but it can also help determine the marketing strategies that can help in this process. Therefore, part of this final paper is devoted to the way in which the information can be presented to the end consumer as effectively as possible. On the example of the graphic product, the final paper explains the whole process of making one of the promotional constants, parasol, from the moment of receiving the graphic solution, through the process of making template, making dye, printing on the media to product protection and final finishing. In order to gain insight into the effectiveness of advertising methods and promotional constants used for this purpose, research has been carried out with the intention of determining whether and to what extent this type of communication affects the product's purchase by the respondents.