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undergraduate thesis
Kreiranje integriranog marketinškog plana za FOTO PANDA j.d.o.o. sinergijom tradicionalnih i digitalnih medija
2024. urn:nbn:hr:122:278131
Kranjec, Lucija
University North
University centre Varaždin
Department of Multimedia, Design and Application

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Kranjec, L. (2024). Kreiranje integriranog marketinškog plana za FOTO PANDA j.d.o.o. sinergijom tradicionalnih i digitalnih medija (Undergraduate thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:278131

Kranjec, Lucija. "Kreiranje integriranog marketinškog plana za FOTO PANDA j.d.o.o. sinergijom tradicionalnih i digitalnih medija." Undergraduate thesis, University North, 2024. https://urn.nsk.hr/urn:nbn:hr:122:278131

Kranjec, Lucija. "Kreiranje integriranog marketinškog plana za FOTO PANDA j.d.o.o. sinergijom tradicionalnih i digitalnih medija." Undergraduate thesis, University North, 2024. https://urn.nsk.hr/urn:nbn:hr:122:278131

Kranjec, L. (2024). 'Kreiranje integriranog marketinškog plana za FOTO PANDA j.d.o.o. sinergijom tradicionalnih i digitalnih medija', Undergraduate thesis, University North, accessed 06 October 2024, https://urn.nsk.hr/urn:nbn:hr:122:278131

Kranjec L. Kreiranje integriranog marketinškog plana za FOTO PANDA j.d.o.o. sinergijom tradicionalnih i digitalnih medija [Undergraduate thesis]. Koprivnica: University North; 2024 [cited 2024 October 06] Available at: https://urn.nsk.hr/urn:nbn:hr:122:278131

L. Kranjec, "Kreiranje integriranog marketinškog plana za FOTO PANDA j.d.o.o. sinergijom tradicionalnih i digitalnih medija", Undergraduate thesis, University North, Koprivnica, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:122:278131

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Metadata
TitleKreiranje integriranog marketinškog plana za FOTO PANDA j.d.o.o. sinergijom tradicionalnih i digitalnih medija
Title (english)Creation of an integrated marketing plan for FOTO PANDA j.d.o.o. through the synergy of traditional and digital media
AuthorLucija Kranjec
MentorNikola Jozić (mentor)
Committee memberAndrija Bernik (predsjednik povjerenstva)
Committee memberNikola Jozić (član povjerenstva)
Committee memberDragan Matković (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Multimedia, Design and Application)
Koprivnica
Defense date and country2024-09-12, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Processes of Graphic Reproduction
Abstract
Integrirani marketinški plan važan je za što uspješnije i kvalitetnije promoviranje nekog proizvoda, tvrtke ili usluge u moru drugih svjetski poznatih proizvoda. Svrha marketinškog plana i oglašavanja općenito je istaknuti se, informirati kupce te ih zainteresirati za promovirane proizvode. Ovaj završni rad donosi prikaz kreiranog integriranog marketinškog plana za FOTO PANDA j.d.o.o. upotrebom i primjenom tradicionalnih i digitalnih medija. Ideja rada je općenitim podacima o reklami, oglašavanju i vrstama oglašavanja te njihovim objašnjenjima uvesti čitatelja u samu temu. Navedeno je značenje i objašnjenje influencera te pojma influencer marketing. U radu je navedena i objašnjena dosadašnja marketinška situacija FOTO PANDE te opisan detaljan marketinški plan te plan provođenja oglašavanja, strategije oglašavanja i izrađena nova kreativna rješenja popraćena primjerima. Na kraju rada, analitikom objavljenih objava i provedenim anketnim upitnikom, analizirana je učinkovitost marketinškog plana kroz društvene mreže.
Abstract (english)
An integrated marketing plan is important for the most successful and high-quality promotion of a product, company or service in a sea of other world-famous products. The purpose of the marketing plan and advertising in general is to stand out, inform customers and interest them in the promoted products. This final paper presents the created integrated marketing plan for FOTO PANDA j.d.o.o. using and applying traditional and digital media. The idea of the work is to introduce the reader to the topic itself with general information about advertising, advertising and types of advertising and their explanations. The meaning and explanation of influencer and the term influencer marketing are given. In the paper, the current marketing situation of FOTO PANDA is stated and explained, and a detailed marketing plan and advertising implementation plan, advertising strategy and new creative solutions are created, accompanied by examples. At the end of the work, the effectiveness of the marketing plan through social networks was analyzed through the analysis of the published announcements and the conducted questionnaire.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:278131
Study programmeTitle: Graphical Studies: Multimedia, Design and Application
Study programme type: professional
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka multimedijske i grafičke tehnologije (prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka multimedijske i grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-10-03 17:38:44