This final paper analyzes the concepts of sustainable business practices through the example of the traditional family-owned company Eko Papir, which produces paper packaging. The aim of the paper is to investigate how Eko Papir implements sustainable practices in its operations, including resource management, waste management, production processes, and relationships with employees and the local community. The paper includes a description of the company and its history, a theoretical framework on sustainable business, examples of sustainable practices the company follows, as well as the challenges it faces. Special attention is given to how Eko Papir balances environmental, economic, and social aspects of its operations to achieve long-term sustainability. The conclusions show that Eko Papir successfully balances its environmental and economic aspects through strategic decisions and investments in technology that have significantly reduced environmental impact while simultaneously strengthening relationships with the local community and fostering responsibility toward employees. Despite numerous challenges, Eko Papir represents a positive example of how to integrate sustainable business into its system, benefiting the company, society, and the environment.